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axzm

Steve Floyd, 4 April 1981, Male, United States
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Google Analytics: What is Exit Percentage and Why Should You

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Ever wondered what Exit % was all about in Google Analytics? This blog will answer that question and even help you better understand why you should be using it to improve your website.

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axzm

SEO vs PPC

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In a match of SEO vs. PPC, who would win? When dealing with search engines, are all results created equal? Does it make a difference whether the results are organic or paid? Many studies say yes.

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axzm

Enterprise Content Strategy: One Size Does No...

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Large businesses have always required written content for training new employees, technical manuals, press releases as well as sales copy for print media and web properties.

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How to Improve Under Performing PPC Keywords

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Have you run Google AdWords that didn't get any results? It could be your keyword selections. In this blog +Steve Floyd provides information on how you can improve under performing PPC keywords in your Google AdWords ad groups. The post How to Improve Under Performing PPC Keywords appear...

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Using AdWords Data to Inform Your Content St...

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Writing blogs that don't go anywhere? Learn how to use AdWords data to better inform your content strategy so the topics you write about are in demand.

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Reduce #PPC Advertising Cost by Improving Qu...

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By improving your campaign’s quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here’s how it works.

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axzm

Responsive Email Templates for Mobile Marketing

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As mobile internet use continues to rise, responsive web design is quickly becoming the standard for modern website design. But what about email? In this post I provide an overview of responsive email templates for mobile marketing. The post Responsive Email Templates for Mobile Marketing appeare...

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Content Marketing Strategy: Who Are You Talk...

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If you have no idea what your current and potential customers actually need, it will be difficult to build an effective content marketing strategy.

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Data Visualization Tools That Will Make Your Bl...

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You want to know a secret? For the most part, people don’t really care about what you have to say. Statistics and online studies are showing more and more people rarely read all of your content, they read and consume only the content they need.

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Top Content Marketing Tools

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Here is a quick overview of tools you can add to your content marketing toolkit, and an explanation of how they can change how you build and manage a content marketing campaign.

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